After an organization determines its corporate identity, the next important step is to evaluate its strategic plan. Strategic planning is the process of determining:

• Where an organization is going over the next year
• How it is going to get there
• How will it know when it has accomplished its plan

There are various types of strategic planning models some are as follows:

• Goals model- This model starts with goal setting, then a strategy to achieve the goals is developed, and finally the action chart is developed (who, what, where, and by when)
• Issues model- Sometimes it becomes necessary to start with a problem itself, then arrive at a solution, and a course of action
• Organic roots model- This is the process of getting back to a company's roots, its original vision, and then creating a plan that will stick with the original vision.
  

There is also different types of analysis for creating a strategic plan. Two Models are SWOT and PEST:

    Strengths

    Weaknesses

    Oppotunities

    Threats

    Political

    Economic

    Social

    Technological

At Prestige Marketing Group, it is our desire to help you to identify your business, its brand and its "typical customer." Through this identification process, we can help you to look at your strengths, weakness and outside forces that are impacting your business. This is important so that we can develop a proper marketing plan that is cost effective and produces results. We will never try to just sell you "marketing services." We believe that we should first establish corporate identity, customer identity, and finally a strategic plan set forth so that we know that your custom marketing plan fits your business and your goals.