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1. Bad PR Decisions
It baffles me anytime a company spends millions of dollars on advertising and then makes a move to make themselves look really bad in front of the public. Take Walmart for example, with their recent issue with their ex-employee Debbie Shank, who now suffers brain injuries from a car accident and Walmart paid the medical bills. The woman won a million-dollar settlement, which she took home 417K (this money was intented for her long term care). Walmart in turn sues her for $470,000 for their lost money. After a huge public outcry, Walmart decided not to collect the money, which was a great move on their part. Why did they try to recover that money in the first place and inflict a huge public relations wound on themselves?
I am not sure if this was a huge success (because it has become a huge viral internet marketing campaign) or a failure?
2. Saving Money on the Graphic Designer
I can't believe this was published with the IStockPhoto logo Whoops, they forgot to flip the image back? |
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Toyota shocked us all with their, "Well at least he drives a Prius," campaign. The Prius is an environmentally friendly car so Toyota displays these three decadent individuals, depicting that their only redeeming value is their vehicle. |
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I can still remember as a child hearing the phone number sang 6-5-0-50-50 or perhaps "KFC's got an all you can eat buffet." How is it that through seeing the worst marketing ever, somehow it just sticks in your mind.I am not suggesting businesses ruin their image, nor do I think that this commercial deserves any merit. But somehow, ridiculous sticks! |
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Bentley takes a very shocking and non-traditional approach to advertising. However, it sends a strong message of their arrogance, successfully appealing to the affluent and cocky customer. |
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If you have one billion dollars then you could build yourself a baseball stadium to brand your company. However, if you are a little short well most branding rights to a stadium are going for $300 milion. |
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Shock Value 
First They Ignore You...
