To the beginner who sits down at the computerfor the first time, Microsoft really helps with their "point and click" as demonstrated in this video:

Linux does come with a GUI that offers the user-friendliness of windows. However, it is the ability to modify the source code, which allows your computer to become "almost" anything you want it to be, that makes Linux followers so passionate. Linux has really begun to get this message across to users everywhere and is making an impact on large corporations and government agencies around the world. They have successfully branded themselves as an elite operating system while making it accessible to most users. The genius of Linux is that it has utilized the branding techniques that elite luxury products use while also setting a successful word-of-mouth campaign in motion. They have accomplished this by avoiding the proprietary nature of most operating systems and giving users the ability to shape the product. The best open source quote: "It is not what linux can do for you, it is what you can do for linux." Their identity is founded on the power of the community as shared in the last video, as it says,"Collecting data is the first step towards wisdom, sharing data is the first step towards community."

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